STRATEGIC GROWTH & PROCESS OPTIMIZATION
I help founders of growing companies uncover what's truly blocking their growth, and turn that into a clear, actionable plan they can implement immediately.
BACKGROUND
My background combines strategic business with hands-on experience in data-driven marketing. I hold a BBA in Hospitality & Business Management from Hotelschool The Hague, where I built a strong foundation in strategy, revenue optimisation, and customer experience.
My career in digital growth started at Sircle Collection, followed by an intensive Growth Hacking traineeship at The Talent Institute. Since then I've driven growth across marketplaces, SaaS, and tech.
Across all roles, my focus has been the same: increasing customer acquisition, improving conversion, and identifying the real bottlenecks limiting growth.
Education
BBA Hospitality & Business Management
Hotelschool The Hague
Early career
Marketing Internship
Sircle Collection
Training
Growth Hacking Traineeship
The Talent Institute
SaaS
Marketing Manager
Ageras Netherlands
Fintech
Digital Marketing Manager
Tellow
Crypto
Growth Hacker
Cryptohopper
Consulting
Growth Consultant
Maxeon Solar Technologies
WHY I CREATED THE GROWTH SCAN
The Growth Scan is designed to identify your primary growth constraint, whether that's positioning, conversion, acquisition, or funnel structure, and translate it into a focused 90-day roadmap.
Clear priorities. Measured impact. No unnecessary complexity.
| Stop guessing, start diagnosing
Growth is not blocked because of effort — usually because the wrong thing is being optimised. A proper diagnosis changes everything.
| Fix the right problem first
When you identify and solve your primary constraint, growth becomes much easier. Everything else follows naturally.
| Clarity over complexity
The output is a focused, prioritised plan — not a 50-page report full of generic advice. Practical, specific, and built for you to act on independently.
Before jumping to tactics, I look at:
Is your offer clear and compelling?
Is your positioning strong in the market?
Is traffic actually converting?
Where are potential customers dropping off?
What will have the highest revenue impact first?
What's the one constraint that, if fixed, unlocks everything else?
MY APPROACH
I am analytical and I believe growth comes from understanding the full picture before taking action. Instead of jumping to tactics, I start with a thorough diagnosis.
Because when you fix the right problem, growth becomes much easier. If you're serious about scaling but want to make sure you're focusing on the right levers, the Growth Scan is the first step.